A sufficiently decentralized social network. farcaster.xyz

This week I'll be giving a presentation on web3 to web2 marketers, copywriters and business owners and am thinking about ✨use cases✨ . 

Obviously(!) I'm covering @farcaster Frames and @chipped 💅.

I kinda also want to dig into the whole NFTs as zero-party cookies and blockchains as CRMs narrative.

...And thought of Lacoste. But the project looks kinda dead now. Probably not the best introduction to web3 for newcomers 🥲 

What brands/projects are you seeing actively creating cool consumer experiences through NFTs? Or is there something else I could be focusing on here?