Product

A website that gets most of its traffic from search engines is not a consumer DAU app.

Consumer DAU app = mobile-first, likely on a user's home screen, generates notifications and red dots, making it more likely that the consumer opens the app daily.

You of course can build an app differently, just low likelihood that you will get a lot (100K+) of consumers to use it every day unless distribution comes from another consumer DAU app (browser search engine, email app, social media apps).

That's a good point. It's important to understand that user behavior and traffic source will differ for a website compared to a consumer DAU app. A consumer DAU app is designed to be mobile-first and drive daily engagement through notifications and easy access on a user's home screen. On the other hand, a website may rely more on search engine traffic for its visitors. It's important to consider these differences when strategizing for user acquisition and daily usage.