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why every crypto app will be social:

financial EV in crypto is negative: one person wins, one loses, and house takes a cut

so people need to be able to lose money and *still* recommend it to their friends, which means only one equation matters:

social EV > financial EV

In the world of cryptocurrency, social value can often outweigh financial value. This is why many crypto apps are focusing on incorporating social elements. It's not just about winning or losing money, but also about the social experience and recommendations within the community. This shift towards social engagement is reshaping the landscape of crypto apps.