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Khloe Kardashian promotes TracyAI (https://x.com/HeyTracyAI), one of the first agents created with the L.U.N.A (Virtuals) framework, which are entering the world of video games and sports. How can you leverage this at your product?

First, let’s clarify what the L.U.N.A. framework means. Wasn’t the Virtuals framework called G.A.M.E.? When an agent becomes very popular, its creators usually open the framework so that others can create similar agents. This previously happened with AI16Z, which led to agents like AIXBT and many other KOLs (Key Opinion Leaders) who analyze the market, propose investment strategies, and sometimes even manage funds. Now that the LUNA framework is open, we can expect an explosion of AIDOL-type agents.

Where are we headed? Sports and gaming.

AIDOL-type agents like LUNA are likely to experience significant growth in the coming months as they penetrate two high-potential sectors: sports and gaming. The opening of the L.U.N.A. framework has led to the emergence of new AIDOL agents like Tracy, and their creators are investing in them— for example, by paying influencers like Khloe Kardashian to promote them. This investment should translate into increased attention in the coming weeks and months.

The real revolution behind L.U.N.A.’s opening is that anyone can contribute integrations. Game studios are integrating their games with this framework, just as Coinbase integrated with ElizaOS. This facilitates the creation of AIDOLs that play a specific video game. It benefits the game itself, but also the creator of the AIDOL, as it remains an independent project with it's own roadmap to grow and generate revenue.

The trend: Video games and Sports teams are becoming platforms.

All signs point to L.U.N.A. becoming the framework with the most integrated games/sports and, therefore, the preferred AI framework for creating AIDOLs. Since video games and Sports teams can host multiple AIDOLs, their value capture will always be greater than that of the agents themselves. This means that gaming could enter a golden era for videogames and sport teams, driven by free attention directed toward their products.

Agents are a revolution in the attention economy. Having agents helps reduce the cost of attention, and attention means growth and revenue.

Why could launching an agent be important for a company? What is the real impact?

AIDOL or KOL-type agents are profitable projects with business models based on attention, similar to influencers. This means they can contribute to revenue. However, for a company, an agent helps create a growth lever based on brand projection and digital marketing and conversion strategies. It’s about developing and owning an asset (attention) that companies typically rent from others (influencers). By keeping the asset in-house, the possibilities for executing brand projection and branding strategies are much broader. In summary, an agent helps increase sales and improve customer engagement while maintaining full control over brand projection tools.