Founders

Product market fit is one thing. For Product led growth companies, you don't need to find out how to do distribution you need to find out if you have a great product. Your product and go to market should be one fluid motion. That's why he advises founders who say the struggle with distribution for their product to make sure anyone cares about their product and get distribution strategies that show that people care about the product.

paraphrases from Zapier Founder Wade Foster

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