It seems to me more clear than ever that a new email client and service that is *good* and makes money through ads would win over gmail. Superhuman seems like a really good client, and it is paid.

🇧🇷🇺🇸-  Book: Making Things Think: https://holloway.com/mtt. Investor in Wander, Carry, Footprint, Merkle Manufactory (Farcaster), Dynamic, Paragraph.

Do you use it Giu, what’s the hype over Gmail?

Gmail is very sticky, Google have been very clever to integrate all their services. Sign up/in with Gmail is such a low friction on-ramp. I tried to use Brave and other email addresses but just end up saying "fuck it, too hard" and go back to chrome/gmail.