I wanted to give the project a groovy vibe for onchain summer, so actually started with the music 🌻 The music really gave me a tone that fed into transitions, graphic choices and even identity.

For most of the video I really felt like highlighting the artistic concept; giving the viewer a glimpse of the initial NFT collection (plants), showing the generative 'based' animation and some of the potential future generations. 

There was also some education to do as there is some serious tech in this project. It can be tricky to visualise abstract things, like an NFT storing CO2! So after quite a few sketches I settled on a counter, showing that these NFTs could store anything from 10kg to tonnes of carbon.