Music

> As a music platform, TikTok is very obviously worse than a lot of its peers

Is this true? I have my own opinion, but since I’ve never joined TikTok, I’d rather hear from those who’ve actually spent time on the platform

> As a music platform, TikTok is very obviously worse than a lot of its peers

Is this true? I have my own opinion, but since I’ve never joined TikTok, I’d rather hear from those who’ve actually spent time on the platform

https://consequence.net/2025/01/tiktok-terrible-music-discovery/

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The Vox video makes the opposite argument compared to the article, but the article points out that “TikTok began enshittifying in 2023 with the creator affiliate program, which is also when TikTok Shop took over everyone’s feed” 

It is possible things went downhill after the Vox video came out, and the artists who benefited from TikTok before 2023 might still be thriving today. The article also claims that TikTok’s algorithm “penalizes artists it thinks are ugly” which is a huge issue if true and something the Vox investigation might have missed.

What both the video and article seem to agree on is that artists who go viral on TikTok do so by working hard and building their own leverage. If TikTok disappears, these artists might not only survive on other platforms but actually thrive more. I personally think it’s a weak argument because the other platforms aren’t any better but I guess we are about to find out.

The Vox video also mentions that artists went from needing to post 3-5 times a week to 3-5 times a day to improve their chances of going viral. Daniel Ek has made similar comments in the past. It seems like these platforms all eventually push people to think more like content creators instead of artists. Not sure what the long-term effects will be, but it doesn’t sound healthy to me

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https://youtu.be/S1m-KgEpoow