What was truly genius about the Kardashians is that they were the first to truly, successfully, yoke their image-distribution machine to one of capital accumulation. They built an ecosystem that converts self-performance into content, uses content to attract attention, and transforms attention into capital through their various business ventures,  targeting different demographics

The Kardashians revolutionized turning personal branding into a lucrative empire by capitalizing on their image as content, attracting diverse audiences, and monetizing attention through multiple business ventures. Their strategic approach to image management set a new standard for celebrity entrepreneurship.