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GENUINE JACK
@genuinejack
The Market is Always Open—Even Behind the Scenes. Over the next few days, I’ll share some behind-the-scenes thinking from the Higher Market rebrand & relaunch (2/25/25). I’ve spent a lot of time refining the brand and creative framework—moving beyond the creative chaos of Season 0 toward something more consistent and recognizable. When defining the creative direction, I kept coming back to the energy of real-world markets—places that are vibrant, textured, and full of personality. We landed on five core categories to guide that: 🖤 Black & White – timeless, high-contrast, and grounded in tradition 🌈 Colorful & Bold – playful, layered, and vibrant 📸 Literal – process shots and product details that tell the maker’s story 🎨 Abstract – digital textures and patterns reflecting the future 🍂 Seasonal – visuals inspired by the changing moods of the year I’ll start by sharing a few Black & White examples -- more soon ↑
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