higher-market

The Market is Always Open—Even Behind the Scenes.

Over the next few days, I’ll share some behind-the-scenes thinking from the Higher Market rebrand & relaunch (2/25/25).

I’ve spent a lot of time refining the brand and creative framework—moving beyond the creative chaos of Season 0 toward something more consistent and recognizable.

When defining the creative direction, I kept coming back to the energy of real-world markets—places that are vibrant, textured, and full of personality. We landed on five core categories to guide that:

🖤 Black & White – timeless, high-contrast, and grounded in tradition
🌈 Colorful & Bold – playful, layered, and vibrant
📸 Literal – process shots and product details that tell the maker’s story
🎨 Abstract – digital textures and patterns reflecting the future
🍂 Seasonal – visuals inspired by the changing moods of the year

I’ll start by sharing a few Black & White examples -- more soon ↑

Here’s Black & White in action.

This is a teaser from a 'commercial' we did that follows a Maker through their day -- waking up, getting to work, and sending their creation out into the world.

Black & White works here because it strips away the noise. No distractions, no gimmicks -- just the focus, craft, and dedication it takes to bring something new to life.

The Market reopens 2/25/25.

genuinely curious. working on /higher-market & /palettes | say hello ↑ 🟠