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HIGHER MARKET UPDATE: Over the next few weeks, I'll be pondering, refining, and formalizing the @highermarket brand.
Some folks are gathering next week to discuss all things related to Higher merch and wares, but I'm also aiming to develop a more formal "brand strategy" to help guide work moving forward.
I've done exercises like this many times for clients, and I'm ~genuinely~ looking forward to taking the time to reflect on the broader vision, creative direction, etc.
I used CGPT to create a list of 100 questions, which I have been working through and reflecting on each. This will be the initial grounding to help define the overall strategy.
I'll share my responses (when they're complete) and the strategy, but if folks are interested or want to share their opinions/visions, I'd be happy to share the questions!
Let's do something great in 2025.
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