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GENUINE JACK
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Today, I'm sharing the "Literal" side of our Creative Direction -- the spaces where makers make, where communities connect, and where creativity happens. I want to figure out how to tell the maker story, and the literal spaces where they make are a unique perspective to try and capture. I've had and worked in great maker spaces over the years, and they are magical spaces where you can *feel* the creativity just by being surrounded by those walls. That said, the "literal" theme isn't just about workshops and studios -- it's also your favorite corner store, the local bodega, or the basement shop filled with stuff -- those cozy spaces where you can feel community, creativity, and connection. These spaces are where ideas become real, and people gather, exchange, and build. In our coming Season 1 relaunch/rebrand, you'll see these vibes baked into the entire Higher Market experience. The Market reopens on 2/25/25.
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