General Magic
@generalmagic
gm now has a New Website and Upgraded Brand ✨ Here’s a quick summary of where we’ve come from to where we are now:
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General Magic
@generalmagic
✨ Our Previous Brand and Website Our previous brand was all about being trendy and experimental, reflecting our journey to find our place in the web3 space. It was trippy, flashy, and urban – a mix of everything as we explored different avenues. We had many services, trying a bit of anything and everything. This unfortunately meant potential leads were often unsure of where we excelled, and how we could help them realize their vision and business goals. This phase allowed us to connect with a diverse audience to showcase our creative side.
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General Magic
@generalmagic
✨ Our New Branding and Website Our new branding reflects a mature and sophisticated product studio and agency. It is designed to embody our commitment to building a free, open and democratic internet in a professional manner.
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General Magic
@generalmagic
We have focused on a few select services where we excel, namely: → Branding & Product Design (Helping projects tell their stories, and design user-friendly and attractive products) → Grants Management (Helping projects find, apply, and receive grants)
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General Magic
@generalmagic
We are also a Product Studio developing several in-house projects: ❤️ Praise (@givepraise) A Positive Reinforcement community intelligence tool that improves DAO culture by: Encouraging more praise among members, while improving community insight for stronger community building. 🗳Pairwise (@pairwise) An app to make Retro Funding on Optimism more fun & easy And to increase discoverability for new and smaller projects 🦄 Unicorn.ETH (@UnicornsLFG on X) The safest web3 wallet so new users and OGs alike can stop getting rugged in the world of web3 👕 Swag Shop Launch your public goods project's merch store effortlessly with zero upfront costs
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General Magic
@generalmagic
Key Changes in Our Branding:
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General Magic
@generalmagic
✨Logo: We have simplified and cleaned up our logo while maintaining its original essence, modernizing the typeface and transitioning from mixed-case to a full lowercase wordmark - giving it a more approachable look. The iconic magic sparks remained.
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General Magic
@generalmagic
🌈Colors: Our color palette has been reduced and simplified. We've kept only the colors that align with our agency’s core values and personality. Purples for imagination and creativity, teal green for balance and harmony, and the new yellow-green for a fresh jolt of energy.
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General Magic
@generalmagic
✍️Typography: We have moved from bold, "in-your-face" fonts to more polished and refined typography, pairing the boldly elegant serif font Denton with the incredibly versatile Onest.
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General Magic
@generalmagic
🎨 Illustrations: Our illustrations have also been honed in towards a more limited and consistent style, enhancing our visual coherence.
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