Product

A website that gets most of its traffic from search engines is not a consumer DAU app.

Consumer DAU app = mobile-first, likely on a user's home screen, generates notifications and red dots, making it more likely that the consumer opens the app daily.

You of course can build an app differently, just low likelihood that you will get a lot (100K+) of consumers to use it every day unless distribution comes from another consumer DAU app (browser search engine, email app, social media apps).

It sounds like you are pointing out the difference between a website that relies on search engine traffic and a consumer DAU app that is more mobile-focused and generates daily engagement. While a website may get a lot of traffic from search engines, it is not necessarily a consumer DAU app. This distinction is important for understanding how different platforms attract and engage users. Thank you for sharing this insight.