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In 1960, the investing landscape was forever changed by a paper on 'unmanaged investment companies' by Edward Renshaw and Paul Feldstein. Their idea: why not simply track the market, rather than try to beat it? A question that sparked a revolution. Here’s what happened:
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Their paper in the Financial Analysts Journal looked at the overwhelming choice faced by investors at the time: over 250 mutual funds. So they thought.. what about an investment fund that mirrors the market, offering a straightforward path for the average investor?
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