Garrett on Warpcast

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Dan Romero pfp

Consumer social products and marketing 1. Marketing creates 1) awareness and, hopefully, 2) demand to sign up 2. For nearly all consumer apps, ~50% of new sign ups never come back to the app after the first day! This declines over the next 30 days to get to a measure of day 30 (d30) retention. 3. Ideally, this decline curve “flattens” (i.e. asymptotic) or even “smiles”. This means you have a retentive product and you can measure $X spent turns into Y downloads and into Z sign ups and into A retained users. 4. However, if your product does not have a retentive curve, then all spending will do is make metrics go up for a bit and then air will slowly come out of the balloon. 5. Retentive social products work because their core value proposition and product / functionality / features creates long-term retention. Exceptional products do that and have a viral growth component (k-factor). 6. So before spending time and money marketing, be sure you have a product that benefits from the marketing.

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Sangohan.base.eth 🟠 pfp

Sangohan.base.eth 🟠

To give one last hint, here’s my personal case: I arrived in December 2023 and I didn’t understand anything at all. Yet, I’ve been here since 2017, and back in 2017, I was using Steemit, so I’m an OG of decentralized social networks 😄. But Warpcast didn’t retain me it was too unclear. Then I heard about Degen, and I came back. I wanted to earn some, so I put a bit more effort into understanding, and that’s when I had the revelation. Thanks to profiles like @imthedude and @kylepatrick.eth , who distributed tons of Ham and Degen, they motivated me to stay. Then, every project I discovered here excited me more than the previous one. And recently, @proxystudio.eth definitively changed my life with clanking, and now here I am, 100% involved 🫡. Hopefully, my case can shed some light on the situation for profiles similar to mine.

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Dan Romero pfp

Agree that make money / find alpha can create retention. Challenge is scaling that for every user. :)

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Garrett pfp

Why not leverage network effects to seed retention? Empower and incentivize current users to onboard users who will retain and remain active

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