Crypto-native:
✅ Core audience (design space, brand) → crypto natives
✅ Easier onboarding but no masking crypto
✅ Financialization is feature, not bug
e.g. Warpcast, FT, Drakula

Crypto-trojan:
✅ Core audience → normies
✅ Hidden onboarding
✅ Financialization is a bonus

e.g. Blackbird

Front toward enemy. @seyitaylor on twttr. 

I like the term crypto-trojan for abstracted approaches

Stay Curious // iixii // Lazer Technologies // CoinDesk

Yeah i think a lot of startups would be better off superserving a niche before trying to expand or serve a more general user base

Yes. It’s important to explain why a company might take that approach.