Economics

ramp spring 2025 report — ai + ad spend signals from 30k+ businesses
top 3 takeaways:
- 35.5% of businesses are already using ai — 4.4x higher than the census bureau’s 8.1%
- small businesses are increasing ad spend while large orgs are cutting back
- openai dominates business ai adoption at 27%, with anthropic at just 7.2%
lessons:
-don't trust lagging surveys — follow real transaction data
- smbs are playing offense while enterprises play defense
- the ai cost curve (tokens) is dropping fast — enabling mass adoption
source: ramp.com/spending-benchmarks

building for human progress (/nuclear x /space) architecture background +x @nlt143 DTP FSD conversations /with each other /keepgoing ad astra pro terra!