Hamster Kombat’s airdrop attracts new users through a gamified marketing strategy that blends crypto rewards with engaging gameplay. By integrating a tap-to-earn model on Telegram, it leverages a low-entry barrier, requiring no downloads, thus appealing to casual gamers. The promise of HMSTR tokens incentivizes participation, while referral systems and daily tasks boost community growth and retention. Its Web3 focus educates users on blockchain, bridging crypto and gaming. Social media buzz and a massive user base (over 300 million) amplify virality, making it a standout in game marketing.