Friends With Benefits is a new type of cultural institution driving the adoption of emerging tech.
Forged on the internet, FWB is a group of 5,500+ global members with a combined, cross-channel audience of 100K+ cultural producers, emerging tech builders, and early adopters.
We partner with infrastructure companies, consumer brands, protocols, and communities to build user adoption strategies, craft cultural positioning, and deploy product launches.
What We Do:
Content & experiential marketing
Solving cold start problem
User acquisition & retention
Community building
Strategic advisory
How We Do It:
URL → IRL Activations
FWB FEST
Incubators
Marketing campaigns
Thought leadership
More Than A Social Network
FWB was founded as a new kind of social network. Four years later, our network has evolved to produce cultural go-to-market solutions leveraging our 5,500+ global membership and wider emerging tech ecosystem.
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