I think there’s a huge synergy between the NFT and DTC space.

At a very high level:

NFT projects are great at finding funding, but terrible at establishing a business model. 

Most DTC companies have a hard time getting funded, but could be a great business model if LTV > CAC.

The best luck of all is the luck you make for yourself.

Successful NFT projects and DTC start ups have one common thing they’re world class at, which is marketing. 

The underlying technology and logistic advancement is hard, but not a differentiator. 

*The brand* is the differentiator and the moat for both NFT and DTC companies.

That said, marketing is only great for user acquisition but not good for retention. 

So that’s why you see both put a lot of emphasis in community building. 

In addition to retention, a passionate community is word of mouth. Which contribute back to marketing and lower CAC.