spirituality

Magic is the human narrative that welcomes the unexpected and inexplicable. The story of magic creates room in life for things that are good-beyond-belief, serendipitously exciting, and profoundly transformative.

Crafting narratives for products that spark cultural movements. Awakening the soul through myth, tech, art and spirituality ⚡️

Predictable is safe. If you believe that life is algorithmic, that means that it may be complex, but it is possible to grasp and to win, even if you don’t believe that YOU can understand it and win.

Magic breaks open the predictable cycles, the observable patterns, and declares that there is a world where anything is possible, somehow, some way.

Magic is the human story that declares that imagination is the ultimate creative force, that we do not exist within a system of variables, that we actually have the ability to CREATE something entirely new ⚡️