Founders

Study Lyft 

Step 1: Create a problem. 
Step 2: Solve the problem and make money doing it.

Crypto payments for small businesses. Contributing to the mainstream use of crypto. @gogh
ongogh.com /shop-la

Lyft was not a profitable company until this year. They only became profitable by downsizing, cutting costs, and lobbying to not be liable for contractor health care which is now an incurred expense to the user base. 

Innovative but poor infrastructure makes it  not a good business to study imo