Consumer Crypto

The fundamental issue with consumer crypto today is lack of consumers. 

Consumers need interesting or entertaining content to stick around.

Sign ups are irrelevant if you can’t retain them.

Everything else is a marginal improvement at best.

The challenge with consumer crypto lies in its limited real-world market demonstration from crypto-focused brands/chains/platforms. While brands like Ledger, Coinbase, Matcha, and MoonPay are integrating into the real world, there’s still a need for more strategic and IRL approaches. IRL events are promising, but expanding into conventions that blend commerce, minting, art, and retail could make a difference.

The key issue is the lack of consumers. To gain new users, we need to provide new, compelling content and experiences.