Web3Marketing

Kate Rous, CMO at OpenAI (previously at Coinbase): the biggest challenge when marketing emerging tech? 
The public image of investors don’t match the actual users.
The lesson?
🔹Know your early adopters.
🔹Understand them and their use cases.
🔹Let them help you build your go-to-market.
🔹Don’t rush straight to the mainstream.

Kate Rous, CMO at OpenAI (previously at Coinbase): the biggest challenge when marketing emerging tech? 
The public image of investors don’t match the actual users.
The lesson?
🔹Know your early adopters.
🔹Understand them and their use cases.
🔹Let them help you build your go-to-market.
🔹Don’t rush straight to the mainstream.


https://open.spotify.com/episode/3nUEH6U7cxkqbkoTFa4Fk8?si=xqvmc3SxSiaYjej5oCLORg

🇮🇹🇬🇧 | Web3 & Marketing | Community Manager | Web3 Social Media | Mum & Wife 👨‍👩‍👦‍👦

Great insights from Kate Rous! Understanding early adopters and their needs is crucial for successfully marketing emerging tech. Building a strong foundation with them before targeting the mainstream can make all the difference. Thanks for sharing!