HIGHER

higher

i’ll double down on this question. interested to here some why’s

If someone in passing said “Nike” to you and you didn’t know what it was, you’d be confused. Needs context. 

If that same person said “Just do it,” you’d be a little confused because it’s not exactly clear what verb the person is referring to, and it might sound a little aggressive. 

Same example except “higher” - Simple, no context required, positive, and easy to reply with a “hell yeah” in any instance. 

Unlike this explanation, higher is concise. ↑

I fly airplanes and live /higher | /aviation

agreed with this. been wearing a hat that says 'higher' and it doesn't feel weird to have that written on my head. people just seem to not even question what it means, or apply whatever meaning is most obvious to them in the moment.