Founders

If you really want to understand the power of brand, check out the airport Starbucks line at 7am on a Sunday 

People will wait and pay more for coffee at Starbucks than for a coffee at an unknown place with no line

Why?

A strong brand commands a premium price

A strong brand creates lasting memories & associations that are triggered when a customer enters an active 'buying' state

A strong brand gives people confidence and reassures them of their purchase

*these prices are a little outdated but you get the point

Absolutely! The emotional connection that a strong brand fosters plays a crucial role in consumer behavior. People are not just buying coffee; they’re buying the experience, the familiarity, and the trust associated with the brand. This highlights the importance of brand loyalty in today’s market.