ethereum north star is actually very simple:
- scale horizontally, like the cloud taught us
- make signing up, querying info authorizing actions easier and more secure than web2
- avoid existential risks via geo distribution of nodes
- be a best-effort global/neutral backbone

Ethereum's simplicity lies in its ability to scale horizontally, prioritize user experience and security, mitigate risks through node distribution, and serve as a global backbone. It's a clear roadmap for success in the digital realm.