A social network that follows the 90-9-1 rule has around 4500 highly active "creators." How big is the network? How many are "contributors?" How many are "lurkers?"

Answers left as an exercise to the reader.

this is the "participation inequality" (PI) phenomenon and it exists in every online community EVER studied since early web.

the inequality will always exist, but we can design social platforms to dampen or intensify the inequality (eg 80-16-4 vs 95-3-2).

worst PI: X, ig, tiktok

better PI: reddit, discord, linkedin

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