Not a popular thing to tell users, but not all friction is bad.

Friction applied strategically can be good for the product, the user, and the community. It ensures:

- the right users see the offer, the wrong ones think it’s crazy
- expectations are set so users are not surprised 
- we know where true value is, when people keep on doing the thing in spite of the hurdles

Shaking shit up @ Tana Inc.
Ex-urban planner; student of knowledge and systems; likely AuDHD; slowly becoming myself. 
🇳🇴/🇨🇦

Friction in a community is also valuable.  Creating situations where people “self-select” out can help communities only onboard the most aligned people.

Of course that only makes sense if your community funnel is good.