Better articulation

Two ways to increase asset prices in crypto:

1. attention
2. usage

Attention is easier but fleeting. Few assets can create ongoing attention. And even in that case, hard to compete with the attention / memetic Schelling Point of Bitcoin at scale.

The way to create ongoing value is transform attention to usage. 

But usage requires apps. Those can be onchain protocols, but likely also need retail / consumer apps to continue to scale.

Attention without usage eventually fades for everything else except Bitcoin. Half-life can be long.

Implications for Crypto Projects
Your analysis highlights the need for crypto projects to focus on developing practical applications and use cases that drive ongoing usage, rather than relying solely on attention-grabbing marketing or hype.

What are your thoughts on how crypto projects can effectively balance attention-grabbing strategies with building sustainable usage and adoption?