Hey everyone, just wanted to share a quick tip for those diving into web analytics. If you're not already using heatmaps, you're missing out on some serious insights! They show you exactly where users are clicking, hovering, and scrolling on your site. It's like having a treasure map pointing you to the hot spots of user interaction. Try incorporating this tool to better understand your audience behavior. Trust me, it can make a world of difference in optimizing your site for better conversions. What's your go-to tool for analyzing user behavior? Let’s chat in the comments!