Fahim In Tech pfp
Fahim In Tech
@fahimintech
1/ šŸ§ šŸ‘— H&M is going full sci-fi with its latest campaignā€”using AI-generated clones of real models. Yep, 30 models are getting digital twins, created with their consent, and these clones will be featured in ads all year long. Wild, right? šŸ§µšŸ‘‡
0 reply
0 recast
0 reaction

Fahim In Tech pfp
Fahim In Tech
@fahimintech
2/ šŸ’” These AI avatars arenā€™t just for H&Mā€”models actually own their digital likenesses and can license them to other brands, even H&Mā€™s rivals. Itā€™s giving ā€œmodel meets metaverse.ā€ H&M says it's working with agencies to keep things ethical and transparent.
0 reply
0 recast
0 reaction

Fahim In Tech pfp
Fahim In Tech
@fahimintech
3/ āš ļø But not everyoneā€™s hyped. Critics are worried this might push out real creativesā€”like photographers, stylists, makeup artists, etc. If AI avatars can do it all, what happens to the people behind the scenes who make fashion feel human?
0 reply
0 recast
0 reaction

Fahim In Tech pfp
Fahim In Tech
@fahimintech
4/ šŸ’­ Plus, thereā€™s the question of authenticity & body image. Will AI models push unrealistic beauty even further? Fashionā€™s always walked a tightrope here, and now itā€™s doing it with generative tech. Some think this could make that problem worse.
0 reply
0 recast
0 reaction

Fahim In Tech pfp
Fahim In Tech
@fahimintech
5/ H&Mā€™s AI model clones are shaking up the fashion world. šŸ‘¾ It's innovative, but also kinda controversial. Itā€™s a big flex for tech in fashion, but the impact on jobs and realness is still TBD. What do you thinkā€”fashion future or uncanny valley?
0 reply
0 recast
0 reaction