Fahim In Tech
@fahimintech
1/ š§ š H&M is going full sci-fi with its latest campaignāusing AI-generated clones of real models. Yep, 30 models are getting digital twins, created with their consent, and these clones will be featured in ads all year long. Wild, right? š§µš
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Fahim In Tech
@fahimintech
2/ š” These AI avatars arenāt just for H&Māmodels actually own their digital likenesses and can license them to other brands, even H&Mās rivals. Itās giving āmodel meets metaverse.ā H&M says it's working with agencies to keep things ethical and transparent.
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Fahim In Tech
@fahimintech
3/ ā ļø But not everyoneās hyped. Critics are worried this might push out real creativesālike photographers, stylists, makeup artists, etc. If AI avatars can do it all, what happens to the people behind the scenes who make fashion feel human?
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Fahim In Tech
@fahimintech
4/ š Plus, thereās the question of authenticity & body image. Will AI models push unrealistic beauty even further? Fashionās always walked a tightrope here, and now itās doing it with generative tech. Some think this could make that problem worse.
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Fahim In Tech
@fahimintech
5/ H&Mās AI model clones are shaking up the fashion world. š¾ It's innovative, but also kinda controversial. Itās a big flex for tech in fashion, but the impact on jobs and realness is still TBD. What do you thinkāfashion future or uncanny valley?
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