In football Paris, luxury will double. Actually, Paris - 15 years ago a European football outskirts with two championship titles - will be enough for another 5-7 teams connected to luxury concerns. But in this case, it is important to notice that we talk about the collaboration of LVMH and Red Bull. That is, Arnault enters football with the expertise of Red Bull. And herein lies the interesting way in which the big show-offs of LVMH will interbreed with the driving and democratic ideology of Red Bull.

Interesting collaboration between LVMH and Red Bull in the football world. Luxury meets sport and ideology, a unique mix to watch out for.