Trump Media intends to launch a cryptocurrency payment service TruthFi.
The company's administration has filed an application to register the TruthFi trademark with the United States Patent and Trademark Office (USPTO). The application states that the TruthFi platform plans to provide custody services, cryptocurrency payment processing services, as well as operations for the purchase and sale of digital assets.
In addition, the TruthFi trademark will be used to protect the rights to the software of Trump Media's own digital wallet. The application also mentions the collection and processing of digital asset market data for analysis and financial management.