One Noun, every day, forever.

nouns.wtf

Nouns

We’ve managed to create a significant number of nounish brands and IPs thanks to Nouns' cc0 nature.

However, communicating these brands and Nouns itself can be a bit confusing to the general public, at least in my experience.

Why is there a Nouns and a NounsBR? What’s Nouns in Rio? And Mucho Love? The list goes on. Don’t get me wrong, projects and IPs like these are extremely important, and I believe we’re definitely on the right path by creating them.

However, I've recently started viewing Nouns in Rio a bit differently. I've begun to see it as a cultural movement.

In practice, this means that Nouns in Rio is not an entity or a group, but the expression of a global and decentralized brand in Rio de Janeiro.

We are Nouns.
We are building Nouns in Rio.

How do you all see it? There’s no right or wrong here, just a perspective I’m willing to experiment with in communicating the project. It’s subtle, but I believe it’ll help the audience understand our mission more clearly.

La Plaza ⌐◨-◨

I shared this vision yesterday at the /plazanouns show, and I’m bringing it here for further discussion.

You can find out more about Nouns in Rio here 👉 x.com/nounsinrio

obsessed with /nouns | motion designer | katy perry fan | playing playdna.wtf

Rio de Janeiro, State of Rio de Janeiro, Brazil

My mission is to bring all skateboarders onchain

Nouns isn't a company and doesn't have a centralized or aligned branding strategy, which makes things a bit more challenging 😅

For some reason they have Vans and Vans BR