Product

The primary reason most people use social products (and stick around) is their friends are using it. This is why invites and contact upload are core UX to any successful social network.

The secondary reason is there is entertaining or interesting content. This is why algorithmic feeds have won.

Nothing else matters.

OR - you DON’T use the social products because your friends/family are on them. Segmentation is important. You want certain people to see certain things but not the other. Hence need for a certain level of anonymity. I prefer my social presence to be removed from non crypto people by using web3 social 🙃