Founders

Design

REWIND D4DATA
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D4DATA was one of those projects where strategy and the power of process led to results we can truly be proud of. It wasn’t just a brand—through its architecture, we defined three levels of naming: D4 + DATA = D4DATA.

Three brands tailored for different needs, adapting and transforming depending on the environment—like a Kendo fighter, like the soul of a warrior...

Explore the full Case Study at: https://wearefloc.com/work/d4data

REWIND D4DATA
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It was 2021, and at @floc, we were already thinking about the importance of insight and conceptualizing an ad beyond just the product. We did a shoot with Kendo fighters, applied the datamosh effect, created motion graphics, and even built a sensei with Metahuman by Unreal.

As I mentioned to @kiba, we did it too soon...

Designing the Next Brands Together 
 | /brand3 /fartone /odegen /mem3 /smiles /brnd /superblank wearefloc.com

Building/playing a self-actualization game based on tamagotchi /jinni 🧞

Leading @zujapan

Clojurist, interactive artist & adorable cryptoanarchist 😽

Designing /brand3 strategies at /floc | /degen logo creator | nf.td/esdotge