Brand3

As previously discussed, we're considering renaming the Warpcast app to Farcaster.

Why?
- Top priority is grow users on the protocol
- The name split is extremely confusing for new users
- So, we want to simplify

How we're thinking about it
- Rename Warpcast mobile app
- warpcast.com to farcaster.xyz for web app
- Open source both apps
- No change protocol name, i.e. similar to Uniswap with app / protocol

What we’re doing
- Seeking input and want to make sure we understand concerns 
- Ultimately Varun and I will make a decision; it won’t be a vote.
- Expect a decision in the next week or so; if yes, we will give plenty of notice and will take time to do this correctly / cleanly.

How you can provide input
- Developers: please reply here or feel free to reach out to me via direct message whether you agree or disagree.
- Everyone else: you're free to offer input, but we will be weighting developer input a bit more since it has a bigger near-term impact on what they are building

Now everything seems to make sense — the experience has taken a turn, like a perfect plot twist...

From a brand strategy perspective, it’s a strong move.

From a branding point of view, keeping and evolving the Farcaster brand is definitely the right choice.

Maybe the arc itself should evolve too — even adapt into new versions for other product lines like Protocol, Blog, AMA, and more...

Designing /brand3 strategies at /floc | /degen logo creator | nf.td/esdotge

I'm living la vie virtuelle @VIRVIE. Passionate about 🖼️ #netart, #web3, /// and 🚗💨. FID#8558, CYD#66+#768. For more, see https://nf.td/almar

I'm referring to the Farcaster logo/symbol

By ‘arc’ do you mean the arch 🏛️ or the storyline/arc ?