Degen

Brand3

#12 — Bespoke Worlds: Only Genuine Degens
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How do you create a store that represents more than just a brand, but an entire movement?

/degen x @paragraph by @victoctero 

https://paragraph.xyz/@brand3/bespoke-worlds

The Context
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Degen isn’t just a brand—it’s a culture shaped by the chaos and creativity of the decentralized world. Built for those who thrive at the edges of digital frontiers, the Degen Official Store was never just about selling clothes. It’s a statement, a beacon of the community’s rebellious spirit.

In a world where brands are no longer dictated from the top down, how do you create something that speaks to every kind of degen? The answer: build a space that goes beyond transactions. Every piece isn’t just merch—it’s a badge of belonging, a fragment of the ever-expanding Degen mythos...