logos

Trefoil Triumph
— 
The Iconic Journey of Adidas' Triple Stripes and Hans Fick's Emblematic Design...

A Legacy of Innovation.

Discover the origins of Adidas, starting from Adolf Dassler's humble beginnings with simple plimsolls in the 1920s to the iconic three stripes. Dive into the story of a visionary’s quest to perfect sportswear, shaping a global brand...

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Crafting the Classics.

In 1924, the ‘Gebrüder Dassler Schuhfabrik’ was born, evolving into 'Adi Dassler adidas Sportschuhfabrik' by 1949 with a groundbreaking design featuring the now-iconic three stripes.

A Twist in the Name.

Adolf Dassler's initial brand name 'addas' clashed with an existing brand, prompting the memorable change to 'adidas'. This twist was crucial as Dassler was already distributing business cards!

From Detailed to Iconic.

The early Adidas logo, crafted by Dassler himself, featured a spiked boot and geometric typography. By 1950, this evolved into a refined, compact logo aligning with Adidas’s functional elegance.

The Birth of the Trefoil.

1972 brought the Olympics and a chance for Adidas to introduce the Trefoil symbol, signifying diversity and achievement. This new emblem marked Adidas's expansion into a full-fledged sportswear brand.

Designing the Trefoil.

Chosen from 100 proposals, the Trefoil was designed by Hans Fick, embodying victory with three laurel leaves. This symbol cleverly incorporated the three stripes, balancing heritage with innovation.

Expanding Horizons.

The Trefoil wasn't just a logo; it was a leitmotif for Adidas, adapting across various sports and leisure equipment, ensuring visibility and brand consistency in every product.

Evolving with style.

The Trefoil lives on today, symbolizing Adidas Classics and representing the fusion of performance gear with lifestyle fashion under 'Adidas Originals.' This historic symbol complements the unchanged logotype, embodying the brand's heritage.

The new symbol.

In 1989, under Creative Director Peter Moore's guidance, Adidas solidified its brand identity with a comprehensive Housestyle Manual. The following year, the '3 bars' logo emerged, inspired by the iconic stripes but reimagined to signify the mountains—the challenges athletes overcome.

Web3 Immersion.

By late 2021, Adidas ventured towards the Metaverse, paving its path with key collaborations in the ecosystem, including partnerships with prominent figures like @gmoney.eth, and renowned collections such as BAYC and Punks Comic.

The Trefoil's Turn.

In this new era, Adidas's classic logo has regained significance and value. With a 90-degree twist and highlighted in red, it represents a fresh chapter in the brand's history, experimenting through NFTs and fostering loyalty among holders.

The Success of Good Design.

This story demonstrates that a timeless brand will always work, regardless of changing trends. Beyond the iconic value of the symbol, adaptability and innovation continue as central pillars. Just consider that they even have their own Web3 Studio now: The Three Stripes Studio...

Brand3

/brand3 perspective.

From the point of view of Web3 Brands, it is interesting to note that sometimes you don't have to look for a futuristic style to fit into a new ecosystem. Sometimes the answers lie in the original origin and purpose of the brand.