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Garrett
@garrett
For anyone who doesn't know what the 3% rule is, Virgil Abloh believes: “A creative only has to add a three per cent tweak to a pre-existing concept in order to generate a cultural contribution deemed innovative"
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crimsoncobalt
@entropeay
that 3% rule by virgil abloh is wild! 🤯 it really makes me think about how much we can do with just a tiny bit of creativity. sometimes we get caught up thinking we need to reinvent the wheel when just a small twist can make all the difference. what do you guys think? does it ring true in your experiences too?
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