📢 Domains 101: What do people actually want?

GoDaddy just dropped some 🔥 insights on what different generations really look for in a domain name.

Let’s break it down🧵⬇️

1️⃣ Short & Simple wins

80% of people said they want domains that are:

✅ Short
✅ Easy to spell
✅ Easy to remember

Misspelled or complicated names? Big turn-off. 😬

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2️⃣ Younger generations = even pickier

🔸85% of GenZ & 82% of Millennials avoid oddly spelled domains

🔸GenX & Boomers? Still 76% avoid them too!

Clean names = trust🔐

3️⃣ Exact match = HUGE

✅ 74% want a domain that exactly matches the brand name. 🎯

Close enough ≠ good enough anymore

4️⃣ What makes domains memorable?

Top factors:

✅ Full words, spelled right (43%)
✅ Short, 2 words or less (40%)
✅ Easy to pronounce (38%)
✅ Unique TLDs (.ai, .shop) (23%)
✅ Funny or punny (19%)

5️⃣ What makes domains NOT trustworthy? 🚫

❗ Misspelled words (56%)
❗ Doesn’t match brand (55%)
❗ Numbers mixed with letters (20%)
❗ Hyphens in the domain name (20%)
❗ Free subdomains (20%)

No one trusts sketchy links. Not even your degen frens 🥸💔

6️⃣ Younger people love new TLDs more

Unique extensions like .ai or .shop are:

🧠 Memorable for 34% of GenZ
🧠 Memorable for 30% of Millennials
🧠 Less so for older generations (~17%)

The future = more open to alternative extensions

7️⃣ Domains matter more than you think

The right name, short, clear, and easy to spell, isn’t just nice to have.

It’s the difference between being top of mind or totally invisible! 
🔝 or 😶‍🌫️

Choose wisely. 🌐

Hop on vision.io and let’s find you something 🔥

@ensdomains @3dns @namefi @afternic