Last week, ENS was at the United Nations.  

General Counsel & CISO at ENS Labs — @aurbelis — represented ENS at the 25th Anniversary of the UDRP, hosted by WIPO, a specialized UN body in Geneva 🇺🇳

Here's a quick look at what we shared about ENS, Web3, and the future of naming 👇🧵

1/ We discussed how ENS fits into the evolving internet — balancing user sovereignty and decentralization while respecting DNS as the global source of truth.

.eth was built with these principles from day one.

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2/ Key topics included:

→ Addressing name collisions
→ Protecting brands in a decentralized system
→ Using traditional tools like UDRP to defend Web3 security
→ Why a unified Web2 + Web3 internet matters

3/ We also announced:

→ ENS will apply for new DNS-based TLDs
→ ENS Labs will comply with UDRP for DNS spaces
→ Rights protection in Web3 should evolve to be onchain and community-driven

4/ The response was incredible — with strong interest from global leaders in supporting responsible Web3 growth.

ENS will continue showing up in these critical conversations, including at ICANN Prague and the upcoming SEAL 911 conference.

5/ Read the full blog below for a deeper look at ENS' vision, the future of Web3 naming, and why the work happening now will shape the next era of the internet.

5/ Read the full blog below for a deeper look at ENS' vision, the future of Web3 naming, and why the work happening now will shape the next era of the internet.

https://ens.domains/blog/post/how-ens-is-rethinking-brands-and-ip-in-web3