ito-en

Started in 1964 by Masanori Honjō - the innovation that Ito-En provided was that tea was previously sold in specialty tea stores in bulk. Ito-en sold these “tea packs” so it could be purchased by anyone

Honjō was a car salesman at Nissan until 1960s, then left to start Itoen with his brother, Hachiro

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

Some other cool stuff:
- they were the first to bring oolong tea from China to Japan
- they were the first to bottle tea in plastic bottles in the 1990s
- vacuum sealing tea, one of the first companies to do it

so ito-en brought oolong tea here basically:0
92へぇ〜
22 $DEGEN