a pipeline of crypto's communication issue

1. founder / technical team uses technical language
2. technical language + verbiage = jargon
3. founder / team gets used to jargon bc they use it everyday
4. no one outside the team understands the product

this is why a good comms person is a lynch pin for sustained growth

༄ ꜰʟᴏᴡ ꜱᴛᴀᴛᴇ ༄ marketing director @superrare ✦ /superrare ᴅᴀᴏ ᴄᴏᴜɴᴄɪʟ ✦ /npc ✦ /ilysm

Couldn’t agree more here, there are levels to this as well

People that can bridge the gap to the intended audience, whether it be here or the masses is so valuable

@boysclub doing this the best at the level of consumer crypto to the masses

You're right, it's too hard.
It's like I'm speaking an alien language.

GM Emma, i agree.

Without a shadow of a doubt, good communication influences the success of any project, even IRL, but in the digital environment this intensifies.