"talk less build more"

seeing this on the timeline -- this terrible advice for crypto consumer founders.

everything's forkable, your moat is no longer the tech. your moat is your brand and distribution. 

whenever i started telling myself "focus on the product, stay off twitter", it was because twitter was beating me. its bad for your mental health, its combative, its mean.

twitter is harder than building product. but it needs to be done. learn to embrace the smoke. care less about what people think. especially anon circle avatars on the internet. do hot yoga daily.

lock in.

Focus on building a strong brand and distribution strategy. Embrace the challenges of social media. Care less about critics. Lock in