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Eliott Mogenet 🎬
@eliottmogenet
The /747air brand created by @boeing747 is a masterpiece in terms of growth. Here are 5 growth tactics you can borrow from them to... take off 👇 🛫
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Eliott Mogenet 🎬
@eliottmogenet
#1- Singular brand identity The brand is easily recognizable with its late '90s look and vintage aesthetic, which helps create a distinctive universe around it.
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Eliott Mogenet 🎬
@eliottmogenet
#2 User generated content Sharing a picture of a plane or an airport is simple. We all have one. This method helps expand the channel organic distribution.
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Eliott Mogenet 🎬
@eliottmogenet
#3- Clever use of frames as growth mechanism This is my first time seeing Frames used as a "quest" to promote user engagement. It's an effective method that substitutes traditional questing tools and platforms while maintaining a controlled user experience.
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Eliott Mogenet 🎬
@eliottmogenet
#4 - A strong on-chain experience. The brand has developed multiple methods to shift the excitement "on-chain" with the $CRASH token and High Miles NFT loyalty memberships. This translates well into revenue generation.
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Eliott Mogenet 🎬
@eliottmogenet
#5- Market timing Finally, the brand can benefit indirectly from the publicity surrounding the Boeing 747. It's essentially free marketing.
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