growth

Farhackers 😈🦁

- 360+ frames visitors 
- 88 total playbooks minted!
- 0.13 ETH ($385) redistributed to the creators ($11/each so far)

In just 2 days! This is the results of our /farhackers playbook experiment! 

Here are the 5 lessons we learnt that you can apply to do the same 👇

(🎁 Bonus : the Farcaster growth tool we used)

1/ Conversion rates for Frames are higher than ads!

- Av conversion rate for FB ads is 9.21%.
- Google Search Ads : 3.75%.
- Our Frames recorded 49 unique minters so 13,6% conversion rate!

Recasting is like receiving a referral from a friend, more impactful than a standard ad:

Writer & Director /degenstheseries  - Co-founder @safary

1/ Conversion rates for Frames are higher than ads!

- Av conversion rate for FB ads is 9.21%.
- Google Search Ads : 3.75%.
- Our Frames recorded 49 unique minters so 13,6% conversion rate!

Recasting is like receiving a referral from a friend, more impactful than a standard ad: https://farhackers.com/

2/ Build "luxury frames"

Our priority was to remove as much friction as we could (so we coded the Frame). 
- Transactions inside Frames (with the Zora smart contract) 
- Token gated content 
- Read the playbook inline 

I think “luxury frames” (mini apps with great UX) are the future of Frames

3/ Re-engage users 

Each time a user interacts with our Frame, we get its profile + on chain data. So we can re-engage with relevant users with Direct Cast, following them, linking they post…to move them across the funnel. 

It’s like retargeting with native Farcaster CRM! You can’t do that in Web3.

4/ Mobilize “ambassadors”

From the outset, we've established a virtuous cycle - creators will promote the Frames because the more revenue the playbook generates, the more they will earn. There are no misaligned incentives, only organic growth.

5/ You should test, test, and test. 

Frames are a few months old - you have to troubleshoot a lot. Here are a few things you should check before launch :
- Transactions on mobile 
- Warpcast API errors
- Users who mint with a different address associated with the FID 

Thanks to @ricardocarvalho for debugging!

Want to supercharge your growth? 

We’re opening the waitlist of the Safary x Farcaster growth tool to help you do the same (just interact with the Frame below 👇)

Want to supercharge your growth? 

We’re opening the waitlist of the Safary x Farcaster growth tool to help you do the same (just interact with the Frame below 👇) 

https://waitlist.safary.club

2/ Build "luxury frames"

Our priority was to remove as much friction as we could (so we coded the Frame). 
- Transactions inside Frames (with the Zora smart contract) 
- Token gated content 
- Read the playbook inline 

I think “luxury frames” (mini apps with great UX) are the future of Frames 
